Lana Marks (Lana Marks handbags), Andrea Stark (Stark Carpets), and Joan Jedell (The Hampton Sheet) hosted an “In the Pink” cocktail party at Lana Marks’ chic Mad Ave handbag boutique, honoring Evelyn Lauder for her tireless support of her pet charity, The Breast Cancer Research Foundation. Among the pink-clad power ladies: Her Royal Highness Princess Firyal of Jordan, Muffie Potter Aston, Betsy McCaughey, Leba (and Neil) Sedaka, Kathryn Adler, Michele Herbert, Denise Wohl, and CeCe Black.

The power ladies sipped pink champagne, sampled pink hand-dipped strawberries, and “Palm Beach Pink Ladies Cookies”—the just-launched yummy product created by Lana, Andrea, and Joan, soon going nationwide with a percentage of proceeds heading to Lauder’s Breast Cancer Research Foundation. The brainchild of this concept originated over a lunch in Palm Beach to salute long-time Palm Beach philanthropist Evelyn Lauder. The cookies sold out in an hour at the event, with orders pending! Also raffled: a Lana Marks pink alligator bag, Stark carpet, and a party covered by Jedell to be featured in The Hampton Sheet. Talk about Pink Power!