The Mercedes-Benz Polo Challenge kicked off its six consecutive Saturdays of the summer at Blue Star Jets Field in Bridgehampton, bringing back the most exciting sport of the summer—that is, if you consider gossip and schmooze a sport! VIPs relaxed in the SWAGG Mobile Application Lounge and previewed SWAGG, a highly anticipated mobile application to be released during the 2010 holiday season that will allow consumers to purchase, exchange and redeem gift cards from their phones.

The greatest athletes competed for one of Polo’s most treasured prizes, but the real challenge was choosing the right outfit to attract the photogs to take notice! A portion of the proceeds went to the
South Fork Breast Cancer Coalition.