Manhattanites arrived at the House of Cartier on Fifth Avenue to honor Evelyn Lauder, founder of The Breast Cancer Research Foundation. Bold-names at the event included: Cartier Prez and CEO Stanislas de Quercize, Veronica Hearst, and Maxwell Ghislaine.

In celebration of Cartier's recent partnership with the Foundation, the jeweler launched the new, limited-edition Tank Divan watch. The distinctive piece features a rectangular, pink mother-of-pearl dial, a wide pink alligator strap, and a pink spinel cabochon crown, a salute to the Foundation's signature color.

Think pink!