There seems to be no end to the media domination of The Donald, the world's walking, talking human logo. Just as his wildly successful reality show, The Apprentice, kicks off a second season, his new weekday drive-time radio segment, Trumped! , reaches 400 stations and his latest book, Think Like a Billionaire, hits stores. Now, the real estate magnate/entrepreneur is re-launching his glossy, bi-monthly magazine Trump World. Celebs and CEOs from Manhattan-and beyond-were drawn by The Great One's magnetic force to Trump World Tower's 89th-floor penthouse for the coming-out party.

Always the facilitator, Trump used the occasion to help introduce fiancée Melania Knauss's new A. Link (and Dali Diamond Company) advertising campaign. The Slovenian beauty is The Face of the jeweler's signature Diamond Opera Necklace, which graced her neck that evening. The stunning piece can be bought at London Jewelers, located in Manhasset and East Hampton, L.I.

Penthouse preeners included: Apprentice alums Ereka Vetrini, Heidi Bressler, and Rob Flanagan, plus Trump Exec VPs and "cast" panel advisors George Ross and Carolyn Kepcher, along with Chair of Marcraft Clothes Sheldon Brody (soon to launch the Trump Signature Collection of business and leisure duds), B. Smith, chef Todd English, Marc Benhamou, Miss Universe 2004 Jennifer Hawkins, Miss USA 2004 Shandi Finnessey, and Norma Foerderer (Donald's longtime assistant).

Trump shamelessly says, "I figured we conquered the TV business, so I guess we have to go to magazines now, right? It's really a branding thing."

Move over Oprah! And perhaps he'll even replace Martha (the male diva of domesticity?)!